ave organizes personalized road trips with self-driving cars based on the users' interests. She is an intelligent travel companion with a human-like character, interacting through voice and visual design—like a friend on a journey. Her goal is to create real and unpredictable experiences. She aims to make the "unplannable plannable" and encourage users to try new things. This way, she inspires roadtrip adventures and unexpected discoveries.

ave stands for "autonomous vehicle experience," and when read backward, it becomes "eva," symbolizing life and seduction — perfectly aligning with her goal of creating authentic road trip experiences. Her claim is: Experience the unexpected.

In digital applications, she can transform from a logo into an avatar, blurring the lines between brand and character. Her avatar is based on three geometric shapes that move dynamically, abstractly representing emotions and information.

In the booking app, she gets to know users’ preferences through a personal conversation and creates customized road trips based on their interests. Additionally, ave has access to apps like the calendar and contacts, as well as the travelers' social media platforms. Using this information, she can independently create traveler profiles and determine details such as travel dates and companions.

A key element is the adventure level: the higher it is, the more spontaneous experiences and surprises await travelers – up to a full ”blank trip”, where everything remains open.

The brand identity of ave is clean and simple, reflecting the intended user experience. The color palette balances technology and humanity with vibrant blue and warm beige. The geometric typography of "Century Gothic" shapes the logo and avatar, ensuring a cohesive brand image while maintaining readability in digital applications. The imagery is natural and tells stories of travel, often presented in a collage-like style.