I studied Communication Design in Mainz and Santiago de Chile, where I developed my passion for motion design and branding. I then worked some years at the branding agency Peter Schmidt Group in Frankfurt, for brands like Deutsche Bahn, Mercedes-Benz, Barmer, Steiff and KfW.

Afterwards, I traveled the world to find new creative inspiration.

I then completed my Master’s degree in Interactive Media Systems in Augsburg and in Florence, where I learned more about human–computer interaction and how to design intuitive digital experiences. 

This opened up an exciting new field for me that combines everything I have learned so far: creating interactive, multi-sensory brand experiences that go beyond traditional touchpoints and build a deeper connection between people and brands.

In my work, it is especially important to me to create positive feelings and strengthen optimism, as I believe this is something we need more in this world :)